“We never promised a miracle on EDSA, for me just to bringing back the discipline that is already good enough” - Nebrija - The Daily Sentry

Thursday, December 13, 2018



“We never promised a miracle on EDSA, for me just to bringing back the discipline that is already good enough” - Nebrija



Edison “Bong” Nebrija / Composite photos from Carmudi Philippines and Facebook
Formerly known as HIGHWAY 54, EDSA or Epifanio Delos Santos Avenue, stretches for 23.8 Kilometers and the longest and most congested highway in the National Capital Region.

In a bird’s eye view, the modern EDSA is now critical to Metro Manila transport, a radial (circumferential) road spanning 6 cities such as Caloocan, Quezon City, San Juan, Mandaluyong, Makati and Pasay. It also serves as the link between the North Luzon Expressway (NLEX) via Balintawak and the South Luzon Expressway (SLEX) via the Magallanes Interchange.


According to a July 17, 2013 article by Top Gear Philippine’s Botchi Santos in Philippine Daily Inquirer, an average of 330,000 vehicles go through EDSA on a daily basis.

The Philippine government has earned flak from motorists over the previous years for the worsening traffic situation along with deteriorating mass transport systems in Metro Manila, distinctively during the Aquino Administration.
New EDSA / Photo from Edison “Bong” Nebrija (Facebook)
Vehicular traffic was so bad, the Philippines was even ranked 5th among countries with the worst traffic situation in the world, according to a data released by a crowd-sourcing survey site, at its worst scenario.

Taking a leap of faith, the Metropolitan Manila Development Authority (MMDA) now wants a new guy to take full charge of the notorious traffic situation along Metro Manila’s primary highway as they vow to bring back discipline from among motorists.

The agency does not want nobody else less than the person of Mr. Edison “Bong” Nebrija as the next ‘TRAFFIC MANAGER’ for EDSA, replacing former MMDA Chief Traffic Inspector Rodolfo Calpito upon his retirement.

Nebrija assumed the post, Monday, December 10, 2018.

In a statement, MMDA General Manager Jojo Garcia said, “Starting Monday, Mr. Bong Nebrija will have a new big role - managing traffic along EDSA. Bong is a big loss to the task force but we need the kind of personality that he has on how to discipline road users and inspire traffic enforcers along EDSA,”
Edison “Bong” Nebrija / Photo from RMN.ph
To recall, Nebrija has vigorously pursued erring motorists who park illegally along the streets as well as the constant removal of structures obstructing metro roads when he was Chief of Task Force for Special Operations.

In a random Facebook post on Thursday, Nebrija wrote with a hashtag #NewEDSA, saying, “We never promised a miracle on EDSA, for me just to bring back the discipline that is good enough. Winning the small battles will eventually lead to winning the war,” referring to his advocacy in indoctrinating the right VIGILANCE and DISCIPLINE every motorist must possess while on the road.

“We will start with the bus loading and unloading zones,” Nebrija said during a press briefing.

“We will make sure that we will be implementing a serious enforcement on closed door policy, no loading and unloading zone. Iyong bus segregation system natin – ‘yung Alpha, Bravo, and Charlie, and ‘yung yellow lane,” he added.

Online automotive digital publication, AUTOINDUSTRIYA.COM said that “the task at hand for Nebrija is not an easy one”, citing the critical timing of his appointment at the height of the “Christmas Rush” this year.

The traffic agency currently has 427 traffic enforcers deployed on EDSA, partitioned among three shifts. Nebrija said the public may expect “a high visibility of enforcers” as well as authorities from the PNP's Highway Patrol Group.


Meanwhile, Garcia manifests confidence that the “good, dedicated, and strong” Nebrija is capable of helping curb the decade – long vehicular traffic congestion along EDSA, granting the latter FULL authority to deal with all engineering issues along the way.

“I am giving him full authority kung anong tingin niyang engineering problem diyan – U-turn, orange barrier, unloading and loading zone – it’s up to him,” Garcia said.

“May tiwala kami. We have full trust kay Bong Nebrija to handle Edsa,” he maintained.

The tough – talking agency executive will order his enforcers to strictly enforce traffic regulations pertaining to buses, loading and unloading, and yellow lanes. Sidewalk Clearing will also be a priority, removing mobile vendors.

“We are advocating for cooperation and discipline. There is no magic here. It is not an easy task but we are not backing up on the assignment given to us,” Nebrija said.

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